If you’re new to online marketing and Search Engine Optimisation (SEO) then you’ve probably googled it and come across this article. Perhaps this isn’t the first guide to SEO that you’ve read, and you’re by now so bemused with mentions of Pandas and Penguins you’re ready to throw in the towel! Do not despair – with our simple Beginners Guide to SEO we break it down into the basics and what all this ultimately means for your website.
What Is SEO?
SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. The quality of the SEO on your website can drive more organic (non-paid) traffic by improving your ranking in Search Engine Results.
Why are Keywords Important?
If you are a beginner, you might not know the importance of keyword research yet but it is one of the most important factors that can make or break your SEO success.If you are not doing keyword research before creating content, you simply don’t attract any traffic from search engines.
Finding out your competitors best performing keywords can help you to chose your own keywords wisely. A word of advice – focus on long tail keywords (with four or more words in) as they will help you climb the Google rankings quickly.
What is On-Page SEO?
Here are a few tips to assist your on-page SEO:
- Put your primary keyword in the page title
- Include the same keyword in the meta description too
- Optimize your URL and if possible use your keyword within it
- Write Alt text for images you upload – this helps describe what the image is about
- Internal linking is important – linking to one of your previous posts
What is Off-Page SEO?
Here are a few tips to assist your off-page SEO
- Blogger outreach – you should network with other bloggers, if influential bloggers of your niche link to your blog it drives massive traffic to your blog
- Promote your post extensively on social media
- Automation tools can help with sharing your posts across different social media platforms and scheduling items for release
For expert help in getting the most out of your website’s SEO, contact Honeypot websites.