If you’re a business owner, chances are you’ve already considered using social media marketing to promote your business. In fact, 82% of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. So if you are still standing on the social sidelines, there’s never been a better time to get started and make social media marketing work for you.
Social Media gets the word out about your business
Social Media does work for exposure of your business, but most important is the opportunity it gives you to grow relationships with your target audience.
79 Percent of adults in the UK use social media, so with it’s extensive reach, there aren’t many businesses that couldn’t benefit from a social media presence. Facebook has 1.7 billion users, so it is a great starting point to begin your social media marketing.
Social Media is Low Cost
Social Media also offers very cheap advertising compared to traditional advertising. You don’t have to spend a lot to reach more people and expand your business.
Feedback from your customers is vital for any business, and social media allows an easy way to communicate and build a relationship with your customers. The more you engage, the more beneficial for your business.
Social Media also allows you to share a great deal about your business – it allows you to easily update information for your customers about your products, services or upcoming events.
It will help your SEO too!
Social Media can also be beneficial in terms of your SEO (Search Engine Optimisation) for your website. Because your activity and profiles on social media sites can be made public, they can be indexed by search engines. This means it is one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.
Your email marketing will take off with Social media
Another aspect of your business marketing that can be assisted by social media is email marketing. Social media has completely changed the game when it comes to how small businesses think of email marketing. Try sharing your email marketing newsletter across your social media platforms to introduce them to a whole new audience and generate the type of buzz you’ve been looking for.
The key to having a social media presence as a business is to have reliable regular content. Setting up social media pages will not have the same impact if you’re not engaging with customers on a regular basis. If, as a business owner you will struggle to stay on top of your social media accounts as well as your business, you can hire an expert to put the time in and make sure your business isn’t missing out on all the potential customers on Facebook, Twitter and Instagram.
Don’t delay, speak to one of the friendly experts at Honeypot Websites about your businesses social media presence.