A beginners guide to PPC

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What is PPC?

PPC Advertising stands for Pay-Per-Click Advertising, which is a digital marketing tactic in which you advertise within a search engine’s sponsored results by bidding for the keywords connected to your product. As the name suggests, you pay each time your ad is clicked.

When you type a search query into Google, the search engines provide two sets of results: organic results and sponsored results. Sponsored are the paid for ads.

Make sure you’re getting the most out of every paid click

Benefits of PPC

  1. Position on a page

2. Reaches the right target audience

3. Budget control

4. Speed

5. You can test different keywords to find the most effective

Who should invest in PPC?

Both companies that sell uncommon products and local companies should invest in PPC. Companies that sell uncommon products will be advertised to the exact customers who want to buy that product and are searching for it. Meanwhile, local companies can benefit hugely from PPC. Research shows that searches with local intent are more likely to lead to store visits and sales within a day, 18 percent lead to sales compared to seven percent of non-local searches. 

How do I get started with my PPC ad campaign?

Choosing the right keywords to bid on and bidding the correct amount for them is vital to see the money you spend on your PPC campaign recouped many times from increased traffic to your site. This involves conducting competitor analysis and keyword research.

In order to get the most from your PPC budget it is advisable to get expert help. At Honeypot Websites, extensive research is conducted to ensure the best results possible for your budget, so why not give us a call and see what we can do for your business through PPC.

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