What is Alt Text?


“Alternative text,” or “alt text” is text associated with an image. It’s usually the file name of that image, but alt text can be customized using most content management systems.  When an image isn’t able to load in an email, website, or blog post, the alt text is displayed instead. 

It’s important for all the images on your website to have alt text because it’s the only way search engines like Google can understand what an image is about, it helps you optimise your website for Google’s search. This is very important to make your site easy to find for your audience. It also makes images accessible to the blind because screen readers can read aloud the alt text.

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