7 Top Tips for an effective PPC Campaign


Done right, PPC is one of the best, and quickest, ways to put the right traffic on the right landing page.

Unfortunately, since PPC is such a great method of driving qualified, high-intent traffic to your website, it’s also incredibly competitive (and often expensive).

Thankfully, there are a few unique tricks you can use to beat out the competition and get awesome PPC results.

1. Mobile Optimise

More people than ever before are browsing the internet on their mobile phones – the visits from mobiles to e-commerce sites now makes up more visitors than from any other device. For that reason you need to keep your PPC Campaign mobile optimised.

For example, on mobile, it’s important for your ads to place in positions 1-3. Otherwise, the odds of having your ad seen are fairly low.

To see how your ads are performing on desktop versus mobile, try segmenting your This will give you a good feel for whether or not your PPC strategy works better or worse on mobile.

2. Retargeting

Regardless of the specific reason, most of the time, when someone leaves your landing page, they never come back. Retargeting allows you to place a cookie on the browser of your traffic.

Using that cookie, you can make sure your brand stays in front of those “lost” visitors. It also reminds them of how awesome your brand is and how relevant your service is to their problem.

3. Paid Social Promotion

Use paid social promotion to build awareness for your brand. Once they’ve visited your site, you can use retargeting to stay in front of them until they finally convert.
As an added bonus, people are more likely to buy from a company they are familiar with, which means this approach improves your conversion rate, too.

4. Bid on your competitor’s branded terms

People who are searching for your branded terms are a great source of PPC landing page traffic — for both you and your competitors. Bidding on your competition’s branded terms allows you to get in front of your competition’s potential customers and win them over with your better offer.

5. In-market audience

Most display ads are so poorly targeted that they are completely irrelevant to their audience. Paying to put your ad in front of a completely uninterested audience is a great way to waste a lot of money.

By using Google’s In-market audiences, you can target users within specific verticals who are in a buying cycle. In other words, target the people you want your ads to be in front of.

6. Gmail Sponsored Promotions

Google have an advertising option called Gmail Sponsored Promotions (GSPs).

GSPs allow you to advertise to users in Gmail based on the content of their emails, making them yet another great way to target people with a high interest in your offering.

7. Don’t pay for Ads which aren’t producing results

Regardless of your specific PPC strategy, you need to constantly track and evaluate campaign performance.

you should know which tactics and keywords are producing results and focus your spend on what’s working.

At a minimum, you should be tracking conversions. But ideally, you should track your marketing spend from click-to-close. An ad campaign can drive a lot of clicks and even conversions, but if it doesn’t result in sales you shouldn’t keep wasting your money on those keywords.

In Conclusion…

These seven tactics are a great start when driving PPC landing page traffic, they are a great way to get an edge on the competition. Give them a shot and you will be pleasantly surprised what sort of results you see. Remember, to use PPC effectively, you have to be willing to try new tactics and get creative. For an expertly planned an implemented PPC Campaign contact Honeypot Websites, and make sure your Google ad words budget is bringing you as much return on your investment as possible.

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