1. You stop being invisible
By creating a website you stop being invisible to the people trying to find you online. More and more customers are researching online before buying offline. They type their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process.
2. You control your rankings
You can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries.
3. You Build Authority
Your website and your social media presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company. All of these things build authority.
4. You Create Another Sales Tool
Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand, engage with customers, and to give them important buying information (and incentives).
5. You Build An Email List
Having a website makes it easier and faster to compile a list of customers email addresses, and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.
If you need a website for your business, contact Honeypot Websites today to see how we can help.
