5 Questions You May Have When Starting A PPC Campaign


1. How Much Will It Cost?

This is often a difficult question to answer because there are many factors to the costs that you’ll be charged including:

  1. The budget amount that you’ll set for your campaigns
  2. Which keywords you’re bidding on and the traffic volumes
  3. When you would like to run your ads
  4. The level of competition and how aggressive they are

Ultimately with PPC Campaigns you are in control of your budget and can run tests with different keywords and use the forecasting tool to assess what you need to spend and what budget to assign to your campaign.

2. How long does it take to set up?

Setting up a Google Ads campaign is quick and can be done in a couple of hours. Honeypot Websites will have your PPC Campaign set up and running within a day. Contact us now to get started with your PPC Campaign.

3. Does it work?

Google Ads has free research tools like the Keyword Planner tool. You can use it to research potential keywords for your campaigns and show the stats for traffic volumes and what you’re likely to pay.

You can also use the forecasting tool to show the likely performance of your ads and where you will be positioned. This gives insight to which market is looking for your products or services.

4. Should I not do SEO instead?

The choice between SEO and PPC is usually down to cost. PPC is perceived as costly because there’s always a charge, whereas SEO is seen as cheap because there are no traffic costs.

One major advantage that PPC has over SEO is that traffic results are instant, whereas SEO traffic can takes months, and that is not guaranteed.

The best strategy to guarantee optimal results for your business is to do a combination of SEO and PPC Campaigns, if your budget allows.

5. Do we have the skills to set up Google Ads?

Because of the way PPC Campaigns are run, it’s advisable to have an expert launching the campaign – it is very easy to waste your budget with the wrong ads and keywords otherwise. Anyone looking at launching a PPC Campaign has a number of options:

  1. Employ the services of a freelance expert
  2. Engage a PPC agency
  3. Get some training to do this effectively yourself

At Honeypot Websites our experts are Google Ad Words accredited. Our experienced experts will refine your PPC strategy to produce the best results for your business. Give us a call today to see how we can help you.

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