What Is ‘Engagement’?

Honeypot Websites online engagement

When it comes to your website and social media platforms for your business, you will often hear web designers refer to engagement. Not only that but you’ll hear a great deal about how important engagement is for your business. But what exactly is engagement and why does it matter?

Engagement is the term used for likes, shares, comments, and other interactions with a business’ social media presence.

Engagement measures and evaluates a companies social media performance. Liking posts on Facebook, tweeting on Twitter, and viewing pins on Pinterest are all examples of social media engagement.

For all businesses, but particularly small to medium businesses, and local businesses, engagement is vital in establishing a good reputation and spreading the word about your brand.

If you would like tips on how you can engage with your customers please contact Honeypot Websites today.

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