As previously written about on Honeypot Websites, it is vital that small business owners have a website, for a multitude of reasons. If you missed that post you can find it here.
However it’s important to get the right elements on your website, to ensure it works as well as possible to drive more visitors to your site, and to turn those visitors into paying customers.
If you’re wondering what needs to be included on your small business website see below for some top tips.
1. A clear description of who you are
Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what it is that you do. So ensure you state your name and summing up your products or services right on the homepage
2. A simple, sensible Web address
Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address. Make the process as easy as possible for visitors to reach your website.
3. An easily-navigated site map
Clear links to the most important pages, and a site
4. Easy-to-find contact information
Don’t lose a customer to a competitor because you made it difficult for them to get in touch with you.
5. Customer testimonials
Honest testimonials from others help make your products or services more tangible to customers who are visiting you online. It gives them confidence in ordering from you or using your service to hear others gave good feedback.
6. An obvious call to action
Tell the online visitors exactly what you want them to do with clear tones of command. For instance, you may want them to call you now for a free quote, or sign up to your mailing list, or add products to the online shopping bag, etc.
7. Know the basics of SEO
Your website won’t do you much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by
8. Fresh, quality content
For many businesses, your website is your first impression on a customer. Give them what they’re looking for, and perhaps even give them a reason to keep coming back.
9. A secure hosting platform
Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you your customers. It is important that you have a secure, trustworthy hosting company.
10. A design and style that’s friendly to online readers
Online visitors often scan through a Web page to sample the content first when they visit a new website. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your small business website, you need to organize the content for scanning.
To get a professionally designed, optimised, functional and easy to use website for your business, give Honeypot Websites a call.
